For the first time in its 35 year history, Intuit – the tech giant behind TurboTax, QuickBooks and Mint needed a brand campaign. So we created the Intuit Giant – a metaphor for Intuit and all of its sub brands, and the star of their first advertising campaign. We launched the campaign Superbowl weekend with a :15 spot and this 4 minute short film.
One Show 2018 Finalist / Comm Arts 2018 / Webby Honoree
“A Giant Story” reached viral status, organically acquiring 8 million views in just 24 hours.
Then it gained over 23 million views across 26 countries within 4 weeks and earned over 653 million media impressions.
It also got some love from another well-known Silicon Valley tech giant: Facebook's own COO, Sheryl Sandberg.
Superbowl :15
Quickbooks and Turbo tax save you time. This Superbowl ad does too.
Pre-Roll :15
Social
We also brought Intuit Giants to life out in the real world with Snapchat and showed off their prosperity-centric powers.
From SXSW to Silicon Valley, full-size Giants appeared on Tax Day to rain money down on the self-employed, offer a fistbump and pose for a selfie.
Experiential
At SXSW, we transformed a local flower shop into a concert stage and makers fair called SX Small Biz.
