Repair the Rockaways is a social interactive experience. It translates online activity into a real world charitable effort by donating through a digital interface. People who visit the site can donate money in exchange for “bricks” to help construct houses in an environment modeled after the Rockaways. When 400 bricks have been donated, a newly-built house appears in the virtual world. The monetary contributions are directly donated to Respond and Rebuild, a volunteer group established in the wake of Hurricane Sandy, who will aid the actual Rockaways with supplies, education and labor.
Awards: FWA SOTD
Creatives: Andy Dao and Stacey Smith
Designers: Shawn Coogan, Andy Dao
Producer: Ernie Klein
Developers: Casserole Labs