With basically no marketing budget, we came up with an intentionally LO-FI social marketing campaign for the Warner Brothers film War Dogs that had major response. Flyers, posters, and a website tested people on whether they thought they were War Dogs material.
9,000 flyers posted across NY, SF and LA
450 store countertop displays with takeaway cards
Estimated 3,000,000 impressions
Over 3,700 likes (~42% applause rate)
Gorilla OOH
Social
The impressions the OOH campaign made on social were almost 100% organic.
The microsite that the flyers lead to:
